We turned the usual podcast strategy on its head.
See, while everyone else is busy looking for the latest strategy to grow their audience and push for advertising dollars based on CPM and affiliate deals…
We are leveraging something that’s more powerful and commercially sound than a mainstream podcasting strategy will ever be:
If you’ve been leading with “Attract a huge audience who worship your every word…”, then this is why your podcast isn't bringing you the big deals you dreamed of when you started out.
This is actually the LAST thing you should worry about. It’s the LAST thing you should be measuring. It’s the LAST thing you should be spending time on.
That’s vanity BS.
The masses will come (if you want them to).
The money comes at the top.
It comes from an audacious idea pitched perfectly to the biggest names; having you interview them and turn them into: